Blog
03-02-2025 - Tom Peire
Platform-based services, such as online storefronts and cloud-based print networks, but also increasingly cloud-based administration and production tools, are gaining traction in the print industry. Fueled by customer demand for convenience such as online ordering, quicker delivery, etc., this shift is far from a passing trend - it represents a significant transformation in how printing businesses operate and engage with customers.
With so many platforms available, how can print companies assess their options? Let’s dive into the advantages these platforms offer and how they can pave the way for growth.
Modern print buyers expect seamless experiences. They prefer online ordering, timely status updates, and competitive pricing. Sustainability has also become a crucial consideration with customers increasingly inclined to choose suppliers with strong eco-friendly practices. As a result, traditional printers are struggling to meet these expectations alone.
In response, many have turned to online platforms, which provide the resources and customer base necessary to thrive. These platforms have made it easier for printers to compete, allowing them to scale operations without the hefty investments typically required for expansion.
Platforms like Cloudprinter and Atomyx illustrate how this technology can simplify operations for print companies. Here’s how:
These platforms are just two examples that address common concerns, such as the technical barriers that can occur when joining new systems, making implementation accessible to all.
When considering a platform, businesses should be looking at these key factors:
Platforms allow small and mid-sized printing companies to access global markets without the significant financial burden of opening new locations. By leveraging cloud-based technologies, these businesses can reach a wider audience while minimising overhead costs.
One of the most compelling advantages of platform services is their ability to facilitate local production. By connecting printers with production sites close to the delivery address, platforms reduce shipping costs and the associated environmental impact - a win-win for both businesses and customers looking to boost environmental efforts and achieve faster delivery times.
The potential for return on investment (ROI) is significant. For instance, print-on-demand capabilities mean that businesses can produce only what is needed, eliminating excess inventory and waste, resulting in higher operational efficiency and cost savings
When investing in a platform-based service to boost print production efficiency, it’s vital for companies to choose platforms that offer both flexibility and robust security measures.
By capitalising on the significant advantages platforms provide, such as local production, cost savings, and operational efficiency, printing companies can position themselves for success in today’s competitive landscape.
The message is clear: it’s time for print businesses to embrace the platform economy and unlock new opportunities for collaboration and innovation while meeting the evolving demands of their customers.
When investing in a platform-based service to boost print production efficiency, it’s vital for companies to choose platforms that offer both flexibility and robust security measures.
By capitalising on the significant advantages platforms provide, such as local production, cost savings, and operational efficiency, printing companies can position themselves for success in today’s competitive landscape.
The message is clear: it’s time for print businesses to embrace the platform economy and unlock new opportunities for collaboration and innovation while meeting the evolving demands of their customers.
Addressing Common Objections: Dependency and Security
When investing in a platform-based service to boost print production efficiency, it’s vital for companies to choose platforms that offer both flexibility and robust security measures.
By capitalising on the significant advantages platforms provide, such as local production, cost savings, and operational efficiency, printing companies can position themselves for success in today’s competitive landscape.
The message is clear: it’s time for print businesses to embrace the platform economy and unlock new opportunities for collaboration and innovation while meeting the evolving demands of their customers.
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